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5-Minute Marketing: Tips and trends for the time starved Mary makes a complex subject simple. Pithy, irreverent, but never short on actionable detail, information is presented in a compelling and memorable way; through storytelling in short segments on six marketing topic areas. Mary will look at trends and opportunities, with a particular focus on relevant content for the clients industry. Leave with actionable marketing ideas that you can put to work right away. Topics covered are selected after consulting with the client, and are updated constantly. Topics could include: - Disruption: thriving and seeing opportunity instead of threat - We are all connected: using social media to tell your story to your best customers and top prospects - Consumers going private in public: using data and predictive analytics, but getting onside with customers and maintaining high ethics in communications - Word of mouth, mouse and mobile: using trust and targeting to spread your message using a referral network - Make your message sticky: best practices and creative ideas for making your message memorable - Content is king but creating community is queen: nurturing relationships with your best customers to create community and earn the right to sell more Expect to be inspired and entertained with Mary's clean design use of visuals, and video content to compliment her talk. Fast moving, informative, and fun. Presenter bio: Mary Charleson is a marketing speaker, educator and strategist. She is the author of two books, Word of Mouth Mouse & Mobile and Five-Minute Marketing, each featuring tips for the time-starved entrepreneur or marketing manager. Mary is a member of the Canadian Association of Professional Speakers and the Global Speakers Federation. She delivers keynotes and presentations for private companies, associations, and conferences. As a marketing speaker and educator, Mary's career spans over 20 years in media sales, advertising creative & production, marketing management, education and research. She established Charleson Communications in 1991. She holds an MBA in marketing, and has taught marketing at City University of Seattle, Capilano University, NYIT, Acsenda School of Management, and has guest lectured at UBC Sauder School of Business. Her company Charleson Communications has worked with over 200 business and organizations to improve their marketing efforts. Since 2002 she has written a monthly column on strategic marketing issues for Business in Vancouver and she is currently a business columnist for the Huffington Post. She has been interviewed on CBC and BCTV for her marketing insights and her writing has also been published in national publications such as Marketing Magazine, Strategy, Zoomer Magazine, Cottage Life and the Toronto Star.
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Date Selected: 9/17/2021