GigMasters' Buyer Protection Program Saves the (Wedding) Day

4/10/2012, the leading event entertainment booking service, put its new customer-focused Buyer Protection program to an early test last month when a guitarist, hired to play a wedding in Marco Island, Florida, was unable to perform at the last minute due to a death in his family.

As soon as GigMasters learned of the situation, just a day before the wedding, one of their dedicated Customer Specialists issued a full refund and began the search for a replacement performer. “I was over the moon to have any assistance,” explained wedding planner Carrie Darling. “Within two hours we had a couple options. One wasn't even a GigMasters member, they just wanted to be sure we had someone.”

“Whenever you're planning a special event, you can expect some last minute surprises,” said Marissa Latshaw, VP of Marketing. “Our job is to alleviate party-planning stress — we're not done until our clients are kicking back and enjoying their entertainment.”

Soon, event planner and bride and groom-to-be had all agreed on GigMasters five-star guitarist Franklin Richard of Boynton Beach, FL, who “was an absolute hit with the guests” according to Darling. “My bride and groom couldn't have been happier. (They) had the perfect wedding day!”

GigMasters Co-Founder Michael Caldwell was quick to point out that “this instance of customer service heroics is exactly what our Buyer Protection program is all about.”

“Customer service has always been at the core of our business,” he continued. “Helping people plan weddings, birthdays and other milestone events is such a personal thing, it absolutely calls for a hands-on approach. Whether you are booking your entertainment a year in advance or it is coming down to the wire like in this example, we're happy to do everything we can to make sure everything goes smoothly.”

Watch GigMasters' Buyer Protection video to see how Accountability, Payment Security and Customer Support come together to ensure that every client is happy with their entertainment booking experience.

About GigMastersGigMasters is the number one event entertainment booking service, guiding party planners and hosts to the right entertainment for every event. By combining the efficiency of the web with the personal touch of a private event planner, GigMasters has helped facilitate more than 150,000 bookings. With the Internet's largest nationwide database of client-rated entertainers for live music and variety entertainment, GigMasters boasts 10,000 performers including live bands, DJs, wedding musicians, celebrity impersonators, balloon twisters, stand-up comedians, jazz trios, bagpipers, string quartets, soloists and more. The site, founded in 1997 by Kevin Kinyon and Michael Caldwell, attracts over 25,000 daily visits* throughout North America. GigMasters is a proud member of the Better Business Bureau, TRUSTe, and is also a DigiCert secured website. For more information, please visit

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