GigMasters Names Michael Rogers Vice President of Technology

11/5/2012, the number one event booking service, announced Michael Rogers as its new Vice President of Technology. A former Director of Technology at Catapult Marketing and President and Founder at Brainloaf, Rogers brings over 15 years of extensive experience to GigMasters where he will lead marketing technology, product strategy, and software development. His appointment is effective immediately; he will report directly to Michael Caldwell, GigMasters' CEO and Co-Founder.

At Catapult Marketing, Rogers led a cross-functional development team that produced mobile website extensions and applications, turnkey promotional platforms, and large-scale, commerce-based websites. Prior to Catapult, Rogers founded Brainloaf, a software development firm that specialized in marketing automation, software product development and digital marketing solutions. Brainloaf clients included Pfizer, BIC, Dairy Management Inc., MRA NY Chapter, Circle One Marketing and Creative Print Technologies.

As VP of Technology, Rogers will oversee the company's development efforts, helping to further GigMasters' mission of perfecting the event vendor booking experience. His focus will be on leveraging technology to optimize GigMasters' relationships with its 10,000+ members and its party-planning clients. The VP of Technology position is new for GigMasters. Prior to Rogers' appointment, Michael Caldwell led the company's technology initiatives.

"We're so excited to welcome Michael Rogers to the GigMasters team," said Michael Caldwell, CEO and Co-Founder of GigMasters. "His energy for quick and nimble development, combined with his leadership style and depth of experience, is exactly what we need to meet our aggressive goals. He‘ll be a tremendous asset to our leadership team."

"I'm thrilled to join GigMasters," said Michael Rogers. "Given the success of the company to date, I see amazing potential to continue to grow the service by using technology to enhance the experience for GigMasters' loyal members and clients."

Rogers also worked as Director of Product Development at J. Brown, Senior E-Commerce Manager at Fonthaus, and Webmaster at Yoyodyne. Rogers has his Bachelor of Science in Computer Science from Fairfield University.

GigMasters is the number one event booking service, guiding party planners and hosts to the right entertainment and vendors for every event. By combining the efficiency of the web with the personal touch of a private event planner, GigMasters has helped facilitate more than 175,000 event bookings: weddings, birthday parties, corporate functions and more. With the largest nationwide database of client-rated vendors and entertainers, GigMasters boasts 10,000+ members including live bands, DJs, wedding musicians, event photographers, celebrity impersonators, balloon twisters, stand-up comedians, jazz trios, photo booths, string quartets, soloists and more. The site, founded in 1997 by Kevin Kinyon and Michael Caldwell, attracts over 30,000 daily visits throughout North America. GigMasters is a proud member of the Better Business Bureau, TRUSTe, and is also a DigiCert secured website. For more information, please visit