More than one-third of U.S. adults (34.9%) are obese (Centers for Disease Control and Prevention, 2010). There is such a great need for advocates to minimize these statistics. Obesity-related conditions include heart disease, stroke, type 2 diabetes and certain types of cancer, some of the leading causes of preventable death. EFS-Coaching has a mission to attack obesity through several channels: Community Curriculum/Seminars, One-on-One Coaching, and continuous Social Media challenges/motivation. The targeted audience is women to teach their families how to eat healthy and adopt physical activities to be the norm in their households. Statistics says, women are a huge contributor in preparing meals and planning activities within their households. Targeting this group of people can minimize obesity and help everyone be Fit4Life!