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BJ Bueno is the author of Customers First (McGraw-Hill) and The Power of Cult Branding (Crown Business), which received rave reviews from leading mavens like Al Reis, Jay Conrad Levinson, and Jeffrey Fox. He is also the author of Cult Branding Workbook as well as Why We Talk: The Truth Behind Word-of-Mouth. BJ Bueno has been interviewed by Wall Street Journal, The New York Times, Forbes, BusinessWeek, USA TODAY, AdWeek, and CNN. He is one of the highest rated speakers for the Young Presidents' Organization (YPO). A former board member of the National Retail Federation Bueno has built a reputation based on his insight and expertise into building brands. What Others Are Saying About BJ Bueno: "Who wants a cult brand? After reading The Power of Cult Branding, you are going to want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail by BJ Bueno." ~ AL REIS, author of The 22 Immutable Laws of Branding "Cult brands, while not easy to create, are among the most powerful. BJ Bueno shows the way." ~ JACK TROUT, coauthor of Positioning "BJ Bueno respect and understand what so many strategists miss: before we can be experts on products, sales, or the market, we must first be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world." ~ BERT JACOBS, CEO The Life is good Company Young Presidents' Organization (YPO) Top Rated Speakers (9.40 out of 10) With clients like Kohl's Department Stores, Scheels, CAT, Turner Classic Movies, The Life is good Company, and LA Lakers, Bolivar J. Bueno (BJ Bueno) is in anelite class of thought leaders.
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