The ability of a DJ to be creative is essential to their success. Anyone can stand there and put on one CD after the next. The art, and I repeat art, of DJing is much more than that. Programming or the DJ's ability to paint a picture, create a mood or atmosphere that's cohesive and coherent and grasps the audience's ear is the art in which I speak of. Much like a writer who grasps your attention with descriptive words a DJ must use programming in the same manner. Who wants to read a book where the plot and characters seem to be out of position and unbelievable? Learning, understanding and reacting to the crowds' interpretation of your story, journey or ride is an important aspect of being an effective DJ. Here at Greenthumb Producshunz we take that aspect seriously. We've been DJing since records and Technics SL-1200KM2's were the hottest thing out. Oops, dating yourself, nice going DJ.